Website Redesign & SEO Case Study
Achieved First-Page Google Rankings Through Website Redesign & SEO
We redesigned Dankha's website and implemented a long-term SEO strategy that improved Google visibility, strengthened website authority, and helped the business rank for highly competitive wrought iron keywords across Sydney.
Dankhairon
Client
Dankha Pty Ltd
Industry
Metal Fabrication
Location
Sydney, Australia
Project Started
May 21, 2024
Company Overview
Dankha Pty Ltd is a Sydney-based metal fabrication company specializing in the design, fabrication, and installation of custom wrought iron gates, balustrades, fences, balconies, pergolas, security doors, and architectural metalwork. With decades of industry experience, Dankha is trusted by homeowners, builders, and architects throughout Sydney for delivering high-quality custom ironwork.
The Challenge
Although Dankha had built a strong reputation through years of craftsmanship, its previous website wasn't fully optimized for modern search engines or user experience. The business needed a redesigned website and a long-term SEO strategy to improve search visibility, strengthen website authority, and compete for valuable local search terms throughout Sydney.
Key Challenges
- Outdated website design and user experience
- Limited visibility on Google Search
- Low website authority and organic rankings
- Needed to compete for high-value Sydney keywords
Our Solution
To help Dankha strengthen its online presence and compete more effectively in Google's search results, we delivered a complete digital strategy combining a modern website redesign with long-term SEO. Our approach focused on improving user experience, optimizing technical performance, increasing website authority, and targeting high-value local keywords to drive sustainable organic growth across Sydney.
Website Redesign
We redesigned the website with a modern, user-focused layout that better showcased Dankha's craftsmanship, improved navigation, enhanced mobile usability, and established a strong SEO-ready foundation.
SEO Strategy
We implemented a comprehensive SEO campaign including technical SEO, keyword research, on-page optimization, local SEO, content improvements, and internal linking to improve visibility for high-value wrought iron search terms.
Ongoing SEO Growth
Through continuous optimization, authority building, and content enhancements, we strengthened the website's search performance and improved long-term organic visibility.
Website Before & After
| Metric | Before | After |
|---|---|---|
| Domain Rating | 2 | 40 |
| Domain Authority | 1 | 28 |
| Top 10 Google Rankings | 1 | 30 |
| Website Health Score | 78 | 99 |
SEO Performance Highlights
First-Page Google Rankings
Our long-term SEO strategy helped Dankha achieve first-page Google rankings for high-value wrought iron and metal fabrication keywords across Sydney, increasing online visibility and helping the business reach customers actively searching for its services.
Highlighted Rankings
- Wrought Iron Railings Sydney
- Wrought Iron Balustrade Sydney
- Wrought Iron Balustrades Sydney
- Wrought Iron Handrails Sydney
- Wrought Iron Fence Sydney
- Wrought Iron Gates Sydney
- Wrought Iron Gates Sydney NSW
- Blacksmith Near Me
- Sydney Blacksmith
Google Search Performance
Over the last 16 months, our SEO strategy helped Dankha generate more than 134,000 Google Search impressions and over 1,270 organic clicks. These results demonstrate sustained growth in organic search visibility, helping the business reach more potential customers through Google Search.
